The Kid or who the toys call "The Master", is an extremely powerful and malevolent demon.

He is a driving force in the Demonic Toys series, having originally brought the toys to life so that they may kill for him.

Demonic Toys

Among the many supernatural powers he seems to posess are conjuring objects, shapeshifting, Illusion casting, telepathy, and bestowing life. He demonstrates the ability to take any form he desires, though generally chooses to appear as a young boy. He is however distinguished by his deep metalic voice, striking green eyes, and sharp yellowed claws. In the first film he explains that he's trapped in another plane resembling a doll house. As a demon he feeds on the fear, pain, and death of humans.

Dollman vs Demonic Toys

He has brought a number of toys to life to serve him: they include: